The good thing about Gmail ads is the fact that they’re expandable. With only a click, the ads may be expanded into email sized ads that may include images and videos and also, can be used in meting various goals in marketing and advertising. As soon as someone has expanded your ad, any clicks onto your content will be free.
As you read this article, you will be able to know how you can create Gmail ads using templates and then, set a bid for them. Most of the sophisticated types and features of targeting are also compatible to Gmail ads. On the other hand, Gmail ads are not compatible with some AdWords features to be able to keep the users safe. When you are creating ads, always remember points similar to your campaign type, incompatible targeting, the placement of other than Gmail, custom affinity audiences, remarketing lists, content keywords, bidding which users are allowed to use offline conversions and bid modifiers, content, frequency capping, 3rd parties and final URLs.
You should create a campaign or an ad group that’s intended only for Gmail ads and with non-Gmail or separate Gmail accounts, you may do the following:
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Number 1. Set up targeting specific for Gmail ads like domain targeting shows your ads to people who have emails from certain website.
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Number 2. Steer clear of targeting that are incompatible mistakenly to ad groups or to campaigns which have Gmail ads. This is because of the reason that when you add an incompatible targeting, your ads will not run.
Number 3. Make it a point that you’re evaluating the performance of your Gmail ads to be able to check where you’re falling behind, what you are doing right and so forth.
There are many different ways on how you could target your ads to the right market. Following are some types of targeting that can be used for Gmail ads.
You might create customer match audiences by using list of customer emails from those who have given their email to your company. You can use the same audience to be targeted based on your customer match audience.
You can either add domains or keywords in the audience keyword targeting section. This is going to help you reach people that have domains or specific keywords into their inboxes. When it comes to Gmail ads, keyword matching type is set automatically as broad match.
With regards to domains, this can be used in order to target or even to exclude users who have received emails from a certain company and at the same time, it should be entered as keywords.