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Content Tips for Bulk SMS Marketing There are different marketing avenues that companies can choose to drive sales. Bulk SMS marketing is among the options companies can go for. However, most businesses do not concentrate on SMS marketing. The reasons for not using the marketing vary. For example, some businesses think the marketing is too hard while others cite cost as the major impediment for them using SMS. However, nothing could be further from the truth. According to a recent marketing study, text messages are read quickly and frequently than social media posts and emails. It is estimated that 98 percent of SMS texts are ready within an average of five seconds of them being delivered. Therefore, by using SMS, you can get your message across to your audience in a better way. However, there are a number of challenges of bulk SMS marketing that you should be aware of. When it comes to mobile phones, customers consider them to be private property. Thus, you do not want to send them mean or irrelevant messages. This means you have to do some work to make your SMS campaign a success. You can get a positive ROI on your bulk SMS marketing campaign by following the tips below.
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Use Content that Resonates With Your Audience Whether or not you will be successful with your bulk SMS campaign will depend with the content you send. The type of company you are or what you would like to achieve should guide you on the content to create. Still, there are some rules to follow in bulk SMS campaigns.
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SMS marketing allows you to convey your message within a short space. Your message has to fit in 612 characters. Thus, it’s important that your message is clear and to the point. If the message is too short, it may not provide enough information. On the flip side, if the message is too long, your audience may lose interest. Your aim should be to get a response from your audience when you send a message. Thus, it’s important to ensure your audience will be prompted to act when they receive your message. Sending out offers is one of the ways in which you can use bulk SMS marketing to improve your business sales. Most consumers do not mind receiving promotional messages through SMS multiple times. If you opt to send out an offer, make sure you explain what the offer is all about. You should also instruct the audience how they can redeem the offer. For instance, you can send a discount code to your audience through the SMS. This will make the consumer feel the offer is exclusive to them. Also, make sure your offer has a deadline. By doing this, your audience will feel they need to act immediately to take advantage of the offer. The guide above will help you when carrying out SMS marketing.